Last updated: 12 November 2026. [Replace the bracketed placeholders below with your actual business name and country before publishing this page.]
Who we are
SmallSEOTools (https://smallseotools.co.uk) is operated by [your business/legal name], [your country]. You can reach us at [email protected].
What this site collects
Most tools on this site run entirely in your browser โ text you type into the word counter, case converter and similar tools is never sent to our servers. Where a tool needs to contact a server (for example, a lookup tool that fetches data about a URL you provide), we only process what is needed to return the result and do not store it beyond what is required to serve the request.
Cookies and advertising
This site may show ads served by Google AdSense. Google and its partners use cookies to serve ads based on a user's prior visits to this and other websites. You can opt out of personalized advertising by visiting Google's Ads Settings, or opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.
Analytics
We keep basic first-party traffic statistics (which pages and tools are visited, and roughly how many separate visitors per day) to understand which tools are useful and which to build next. To count visitors without identifying them, we take your IP address, combine it with the current date, and run it through a one-way hash โ the result cannot be converted back into your IP address, and we do not store the raw IP address at all. This data is not shared with anyone and is used only in aggregate (e.g. "840 visits today"), never to track an individual visitor across sessions.
We may separately use Google Analytics, which uses cookies and does identify returning visitors across sites; see Google's own privacy policy for how that data is handled.
Third-party links
Some pages may link to external resources. We are not responsible for the privacy practices of sites we do not operate.
Changes to this policy
We may update this page from time to time. Continued use of the site after a change means you accept the revised policy.