What Schema Markup Generator does
Schema markup is structured data — JSON-LD code added to a page — that tells search engines explicitly what kind of content is on it: an article, a product, an FAQ page, a local business. It's what makes rich results like star ratings, FAQ dropdowns and price badges possible in Google's search listings. This tool generates valid JSON-LD for a handful of common schema types from a simple form.
How to generate schema markup
- Choose the schema type that matches your page: Article, Product, FAQ Page, or Local Business.
- Fill in the fields shown for that type — they change depending on which type you pick.
- Copy the generated JSON-LD code and paste it into your page's HTML, typically inside the
<head>or just before the closing</body>tag.
Why structured data doesn't guarantee a rich result
Adding correct schema markup makes a page eligible for a rich result — it doesn't guarantee one. Google decides independently whether to show an enhanced listing, based on factors beyond just having the markup in place. Still, a page without any markup at all has no chance of a rich result, so adding it correctly is a necessary first step even without a guarantee.
Testing your markup
After adding the generated code to a live page, it's worth checking it with Google's own Rich Results Test or Schema.org's validator to confirm it parses correctly before relying on it — a small typo in a field name is enough to make the whole block invalid.